Welcome to Custom Jewellery Designer Justine Cullen’s website

Designed and crafted with love, Justine’s myth-inspired jewellery is captivating, collectable and the stuff that legends are made of!

We hope you enjoy having a look around our website at our newest creations and find something that you truly fall in love with. When you do, make sure to grab it and make it yours as each item on here is made in limited quantities with some designs never repeated. Not to panic you, but once it’s gone it’s gone!

If you have any questions about the products, are interested in a commission piece or would like more information please get in touch here: info@justinecullen.com and we will be happy to help!

Fun facts about our company we’d like to share with you

We are extremely proud to be a British brand with all materials sourced responsibly and each item crafted in the UK. We are a small team but an awesome one and love taking great care of our customers, whether it’s a web purchase or a one off commission, making something our customer is excited to own is what drives us forward! The Justine jewellery brand is lovingly handcrafted in London by Justine and her team of highly skilled award winning jewellery professionals using both traditional and modern jewellery making techniques.

2014 was a huge year for the Justine brand during which two major projects ran side by side, Serpents’ Fortune and Phoenix Rising. The Serpent’s Fortune, a custom made one-of-a-kind ring and the first in a new range of fine jewellery and Phoenix Rising, a brand new edgy Sterling Silver collection which launched on KickStarter to great success in July 2014. Have a look at our campaigns for both projects here:

Click this link to view: The Serpents’ Fortune & The Goddess Of the Forest Campaign

Click this link to view: Phoenix Rising Commercial

Since then our little company has grown from strength to strength and has now reached all the way across the pond from the UK to LA! We are so excited to welcome the newest addition to our team, Dominique Romero, who is our exclusive US Sales Agent.

We are currently working towards a killer new collection for 2016, Valour…in celebration of bravery and courage…and are soon to release an exclusive range of high-end jewellery with a chic rock’n roll punky twist! We can’t wait to share all of these new adventures with you soon!

The low-down on the high-end

What’s that? You want to order something in Gold, Platinum and Diamonds…? Give us a shout here to discuss: info@justinecullen.com  

Justine Cullen – Jewellery Designer

Justine has been making beautiful custom jewellery from her own designs now for over 5 years. Her jewellery designs cover a wide range of metals and stones, including Silver, Gold, Platinum and stones such as Diamonds and crystals. Together with her team of award winning jewellery professionals, she is able to create just about anything from wedding rings to custom pieces.

Justine has created exclusive designs for celebrities and film, including clothing label Saint Kidd, owned by bass player Dougie Poynter from the band McFly.  Other clients include Model Nancy Sorrell, Dragons Den Investor Deborah Meaden, Model Ricky Hall, TV Presenter Layla Anna Lee, Baseball Star Derek Lowe, Hollywood Actress Alaana Ubach, Singer Carrie Hope Fletcher, British indi-film – Hard Boiled Sweets and most recently edgy British feature film, Spiked which is currently in development, and others.

Justine has already made many wedding rings and other bespoke items for very satisfied customers. If you’d like to order something you can buy securely online here through Pay Pal, or contact us if you’d like something more personal made and we can arrange a time to get together and discuss your ideas.


Visit the Shop

Please get in touch if you have a project you would like to make, or if there’s something here you would like to talk to us about. You can order any piece directly from our online store. Payments are securely handled via Pay Pal.


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Gold Vermeil vs Gold Filled: What’s the difference and which one is best?

Basically they are two very different things… Vermeil, (Pronounced: Ver-may) refers to Sterling Silver with Gold plate. A quality piece of Vermeil jewellery is created using 18ct gold and in some cases 22ct and 24ct gold depending on the desired effect and design. To be consider a true Vermeil piece requires two important factors, firstly the original design has to be made in a precious metal, Sterling Silver and secondly the gold plate has to have a minimum thickness of 2.5 microns on all surfaces. Vermeil jewellery has a larger quantity of gold then used in other types of gold plated pieces. The gold is applied by electrolysis which bonds the gold to the metal. This process makes the gold plate hard wearing and long lasting. Gold Vermeil jewellery has a collectable appeal as the original design is created in precious metal making the entire piece more valuable . Yellow Gold Vermeil Serpentine Wrap Ring Rose Gold Vermeil Serpentine Wrap Ring UK Hallmark Next, let’s have a look at Gold Filled jewellery. The term ‘Gold Filled’ refers to jewellery which has a thin layer of gold bonded to an alloy which is a non-precious metal. Most commonly used is brass. Sometimes ‘Gold Filled’ is also referred to as ‘rolled gold’ or ‘rolled gold plate’. The process is created when a thin sheet of gold is bonded to an alloy such as brass or copper through heat and high pressure. In order to be considered ‘Gold Filled’ the amount of gold used must be a minimum of 9ct (UK) 10ct (US) and usually doesn’t exceed 14ct. The gold used for...

Valentine’s Day…don’t panic, we’ve got you covered.

Not sure what to buy for your loved one this Valentine’s Day? Let us take the stress out of shopping for you! We have loads of goodies to make her heart skip a beat. You will receive maximum brownie points and are sure to get the good love’n for pampering her with sparkling jewellery. Here at JCHQ we say that’s a win win for everyone. We have a growing list of male customers who regularly visit our Loft Studio when they are in search of a special gift and have told us how happy they are to have us on hand to help when choosing that all important present. In light of this we have decided to take it a step further as not all of you good folks can make it to Ashford we thought we would offer the same tailored shopping service online. How does that sound? Below we have selected some of our most coveted items to inspire you. We have even included a voucher code to receive free shipping as our gift to you this Valentine’s Day. If you want to make use of the voucher code you will need to be quick and order by midnight Monday Feb 1st GMT. To receive your free shipping copy paste voucher code: lvjcbmine Ordering from our website is super easy and the best part is that once purchased your item will arrive to you in the post gift wrapped to perfection for the special love in your life. Remember, we are on hand to help so please get in touch if you’d like any info or advice...

Something Beautiful From Something Treasured…One of our best creations of 2015!

The Enchanted Spiked Pear Ring, shining of magic and mystery.   On a bright sunny spring day of March 2015 I had the pleasure of catching up with Leyla and Shawn Makris, two very close friends of mine living in an enchanted place not far from the coast in Southern California. Leyla and I were enjoying a fun catch up together. As our girl talk transcended from boots to jewellery, she said she had something to show me and presented me with a jewellry pouch. Inside was a beautiful Pear Shaped Diamond which had been given to her some time ago by her loving husband, Shawn. As she placed the pouch in my hand she asked if I could design her a ring using this very special diamond. The diamond was gorgeous. As I turned it in my hand it threw rays of light across the room. There was a magic to this stone. Excitement levels rose to an all-time high as ideas for the design came in fast. It wanted to be unusual, timeless, a statement piece but understated. Yellow Gold and in my mind maybe a few extra diamonds thrown in for good measure, a little extra sparkle to really allow the design to come to life. Leyla was open to giving me the freedom to design her something special. My idea was unusual, it incorporated some classic elements with a little twist. This seemed like the perfect match for Leyla’s personality. A great expression of her. As the design image formed in my mind over the coming days I was anxious to return to the UK...